4
2009
June 4, 2009 - Spot-on's earned a little media - from a well-regarded industry publication - and we're doing some speaking gigs so we thought we'd spread the word.
This month's issue of Campaigns & Election's Politics magazine has a nice feature on the the Pollie-award winning campaign run by Whitehurst Mosher Campaign Strategy and Media in San Francisco last fall. The "Save San Francisco General Hospital" campaign combined online ad buys with a Facebook application to do some innovative voter awareness.
We talk a lot about that campaign here on the site because we think it's a great model of how online can be used to attract voter attention and interest across a range of online outlets. If you haven't seen the piece, "Mixing Old and New Media" by Mark Mosher you can download a .pdf version here.
Or you can read it on the Politics magazine's site here.
As a follow-up, Spot-on Founder Chris Nolan will be appearing on a panel at Campaigns & Election's "The Art of Political Campaigning" conference in Washington, D.C. on Friday. Nolan and her fellow panelist Josh Koster, managing partner of the award-winning and well respected Chong and Koster, are going to talk about how voters can be found and targeted on the web. If you're at the conference, plan to attend!